April 19, 2012
Ridley Scott’s triumphant return to scifi – PROMETHEUS – is almost upon us, and the viral campaign is in full swing!
Last month, we were brilliantly teased with a TED talk…from the future:
This laid the foundation for the film’s mysterious Weyland Industries, and the prime directive of its founder. And now? We get to see a (compelling) example of ‘real world’ corporate branding, philosophy, and engineering:
This seems like a natural evolution of WB’s ‘corporate web’ campaign for AI, and what Bad Robot tried to do with the Hanso Foundation/Dharma Initiative sites for LOST.
Consider me intrigued…and my calendar marked.