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On Napster, the Creative Class, and the Future of FREE…

April 29, 2015

brookeburgess

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(Note: listen to this featured chapter sample first and then, if you smell what we’re cooking, read on for the related transmedia insights)

Dear Friends, Fans, and Feline-aficionados,

I was catching up on eps of Silicon Valley the other day. I love the show. My tech and venture capital pals assure me that the portrayal is pretty much an accurate one. And, as I watched the latest, I was reminded of something I used to ponder often.  Specifically, when the douchey, monied bro’ below spouted the following:

‘I put Radio…on the Internet.’

Yes. That happened. And not just on the show.

Napster changed everything. But was it for the ‘better’? I can’t help but feel some days that they were singlehandedly responsible for planting the grotesque, rarely-before-thought perception in the minds of a generation of consumers — that they hand-birthed the reality where music (and, by association, nearly ALL creative output) should be free.

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READY? AIM! BRAIN BULLETS FIRED!

March 9, 2015

brookeburgess

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Got a story to share with the world?

Join the freakin’ club.

Stats show that over 15 million ISBNs (book registry #’s) were created last year alone. That’s up from the LOW 6-figures just five years ago. The market is officially flooded, my friends. Tsunami’ed, even.

And with that knowledge comes the demoralizing realization that the lion’s share of folks will NOT be willing to take an impulse deep-dive into uncharted waters. That’s why we like sequels. And reboots. And re-tellings. Because people’s most valuable commodity is time, so they’d much rather play it safe and invest this precious resource in what they know.  

It’s like buying stock. In Apple.  Even if you think the new watch is bullshit. At least it’s familiar bullshit.

$10K+??? Totally reasonable...like Scientology.

$10K+??? Totally realistic…like Scientology levels of reasonable

So then…how can the little guy (ie: the independent author) chip away at well-established and deeply-entrenched mindshare (in this case, Big 5-published IPs)? What can we do to turn the tide as Amazon ‘free days’ go flaccid, cheap eBooks glut the market, and mainstream media channels — newspapers, review blogs, and core book sites — crinkle their collective noses at anything beyond their immediate (ahem…payola’ed) gaze?

A BAG FULL OF BRAIN-BULLETS

Enter the ‘meme’.

Coolcat Maw

If you’ve written a cool story, chances are that it’s chock full of interesting ideas. Pithy observations. Humorous tangents. Snappy dialogue. The whole damn gamut. And if these snippets are crisp enough, while still maintaining the core brand message with a complementary image?

Then they are primed for your arsenal.

With a Google Image search and a virtual armoury of free (and idiot-proof) text generators, you’ll soon have an album full of unique promos for your book, blog post, screenplay, comic, or marketing blurb. And this ‘ammunition’ can be fired at so many willing targets. Facebook. Twitter. Tumblr. G+. Reddit. Imgur. LinkedIn. Pinterest. Hell, you could even throw Yahoo a bone.

It’s as if media dashboards like HootSuite were made for this — to scattershot your creative brain bullets far and wide, scoring as many flesh wounds and critical hits as you can with daily firings.

Because the rules have changed, writerly friends.

The language of the Web has evolved to favour the visual.

And as indie authors..?

We’d be fools not to learn how to speak it.

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ON WRITING: 7 TIPS FROM THE ROOKIE TRENCHES

September 1, 2014

brookeburgess

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(by Brooke Burgess)

Thanks in great part to your pom-pom waving and flashflood of generosity, my first children’s fiction novel — The Cat’s Maw — is complete. It’s in the final stage of layout approvals, and I’m taking care to tweak for optimal print and eBook display whilst squashing any lingering typo bugs. (If you’re a reviewer, and simply can’t wait until the galleys are ready, then feel free to ping me for a ‘99.5% final’ PDF.)

As a debuting indie author every day is a school day, so I’m passing on seven of the tastiest morsels of knowledge gleaned thus far (some bits most certainly culled from the Journals of Duh).

At the very least, you won’t be in utter darkness after your stab at NaNoWriMo this November :D

CM2 Pimp

 

DIGITAL NOMAD, YO (You can write anywhere)

It’s a brave new world, my friends.

You don’t need a penthouse office. You don’t a need a big-screen, quantum-powered desktop. You don’t a suburban castle with moat filled with craft brew and a 2.3 car garage.

You…can…write…anywhere.

I’m all about ‘setting’ when it comes to getting into the scribing mood, so I needed somewhere special – and specifically feline – to tackle the first volume in The Shadowland Saga. And since ancient Egypt was a little outside the budget, a remote corner of Southeast Asia proved the next best base of operations. $500/month for a bungalow, a scooter, and three tasty squares a day?  Sign me up, slappy.

But this wasn’t just any old fiscally responsible nook — this was a remote jungle island teeming with CATS – a tiny Muslim fishing community with no natural predators (even the cobras fear kitty here!) and a respect for all things fierce and four-footed.

May I say it again:  have WIFI, will travel…and you can too!

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GIVING AWAY THE COW (Free reads = free advertising)

In April of this year, I began teasing chapters from an early edit of the book on WATTPAD – considered the social network for writers and readers of all ages. Billing the tale as the opening shot in a ‘contemporary fantasy-adventure epic’, I posted the first 6 chapters and crossed my fingers for a response…

Two months later, I was asked to feature the story in its entirety. In less that 8 weeks, the response has been astounding: chapter reads have topped 140K, along with a tsunami of ‘Likes’, shares, reading-list adds, and passionate comments and questions from an engaged and faithful audience.

Am I worried that posting content for free will dilute book sales come November?  Not so much, considering that this exercise has helped to build great early buzz between readers of my genre. Not to mention the fact that the official eBook and print versions will have exclusive content that’ll get the hardcore faithful twitching like a dignified kitty after catnip tea. ;)

It really is a brilliant time for aspiring authors to chart a course and steer their own damn ships.

Enter the Shadowlands...

COMING SOON (Book Trailers are a thing)

It’s seems illogical – how can you cut a promo with audio and compelling visuals for a work that’s meant to exist solely in a reader’s mind? Still, in recent years, it seems that book trailers have progressed from a rarity to the norm in mainstream publishing. The goal is to sell the feeling of the story in a bite-sized chunk of AV goodness to a literary audience.

The Cat’s Maw is a dark feline fairytale with fantasy, mystery, and adventure elements for brave young readers – think ‘middle grade’ (9-12yrs) — and for all you creepy kids at heart.

I think we pulled it off, don’t you?

 

This 90sec piece features the haunting narration of Michael Dobson (Transformers, Batman: Black and White, Broken Saints), a chilling score by Tobias Tinker (Broken Saints, I Am Legend shorts, Hellboy 2 shorts), and original art by Sara Machajewski, Welkyna, David Cameron Sloan and more.

It was conceived and designed to set stage for the mysterious saga to come by teasing a major piece of its mythology puzzle — trust me, once you’ve read Book I, you’ll see exactly how potent this bit of promo is.  :-)

 

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‘SHADOWLAND’ FUNDRAISER and FAQ!!!

June 2, 2014

brookeburgess

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(by Brooke Burgess)

Q: What’s this all ABOUT?

Like the video says – I’m seeking support for my 5-book middle grade (8-12yrs) contemporary children’s fantasy series: The Shadowland Saga.

Q: What’s the quick and dirty way to donate?

PAYPAL or INTERAC e-PAYMENT (for Canucks) to my mail:

bb@brookeburgess.com

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Q: Why not a formal KICKSTARTER/Indiegogo?

Scope. The stats show that the formal crowd-funding campaigns that tend to be the most successful are related to tech, games, film/TV, and content with established brands (I’m looking at you, Reading Rainbow).  This is just a bunch of books – and the funding goal ain’t that high – so I wanted to keep the focus on close friends, industry peers, and hardcore fans of my previous work with this more personal approach.

Now…if the series takes off, and there’s a rabid audience eager to fund the launch of a full blown transmedia experience of the narrative world?  Then you’ll see Shadowland on Kickstarter in a big way. Count on it.

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