Posts tagged ‘DC’
May 3, 2012
Welcome to the latest instalment in my new Transmedia Case Study series, where we examine the triumphs and epic fails in executing a Big Media property across multiple platforms. In the inaugural feature, we were treated to an example of transmedia done right – so now it only makes sense to balance the scales and give perspective on how an intellectual property (IP) rich with potential can both fall flat, and miss out on some major TM opportunities…
For me, this was a heartbreaker. I’ve made no secret for my love of all things GREEN LANTERN. I was raised on the character, weaned on the socially conscious Lantern/Arrow era of the 70s, and the goofy Challenge of the Superfriends show in the early 80s:
I’d never be a tortured billionaire playboy. The odds of being bitten by a radioactive insect in the Big Apple were astronomically against. And, though adopted, I’m pretty sure my cultural roots don’t reach across the stars to the House of El.
But I had willpower…and the potential to overcome great fear…and dreams of being a part something greater than myself.
It appears I wasn’t alone.
July 28, 2011
July 18, 2010
GREEN LANTERN was my childhood hero. Everyone else argued over the superiority of the Big 3 – SUPERMAN (’cause he could punch the Sun), SPIDERMAN (’cause he had the best cartoon), and BATMAN (’cause he was a filthy-rich sociopath with crazy toys). Meanwhile, I worshipped the cocky, womanizing jet pilot with the magic ring given to him by a dying alien from a cosmic police force. Yeah…I was weird kid. Surprised?
Looking back, GL’s deeper appeal was clear – he was the first spiritual superhero. Consider this: he is given the gift/burden of near-infinite Cosmic Energy – GREEN Energy (think which chakra that corresponds to, kidlets) – and has the power to manifest any construct he can think of. Anything. And his only limitations? Imagination…and the ability to overcome Fear.
So, essentially…fuck The Secret.
Because of my deep love and respect for the character – as well as the obvious evolutionary path of the ‘comic book movie’ thanks to increasingly photorealistic CG – a Green Lantern pitch was the first ‘spec’ treatment I ever wrote. I did it purely for ‘fun’, and had no idea if I’d ever share it with anyone, let alone ‘Very Important People’. Now, I often joked (and still do) with fellow creatives that, for me, writing is like taking an extremely large bowel movement filled with long shards of glass (and, before I have a chance to heal, I’m inevitably forced back on the crapper). But you know what? Minus the usual self-imposed pressure, writing that bad-boy was honestly easy. Like a summer breeze. No intestinal damage whatsoever.