When the Creative Director for UBISOFT Worldwide asks you to come and hold court on narrative and multi-platform storytelling with a crack Editorial team of artists, writers, filmmakers, and digital wunderkinds..?

You get on the damn plane, son.

Strict NDAs aside (I’d like to keep my first-born, thank you very much), there was much to talk about with the brain-trust for such mega-hits as Assassin’s Creed, Rayman, The Division and Watch Dogs. And after my brief but passionate time on the transmedia soapbox, it was clear they absorbed the importance of a strong transmedia strategy for their interactive IPs.

Films. Comics. Novels. Apps. VR. And even viral vids.

Ils comprennent maintenant 😉