Vulnerability = The Key
After the annual silent retreat, I can't help but feel sensitive. Intensely aware. Exposed, even... And this is a GOOD thing.
On Napster, the Creative Class, and the Future of FREE...
I was catching up on eps of Silicon Valley the other day. I love the show. My tech and venture capital pals assure me that the portrayal is pretty much an accurate one. And, as I watched the latest, I was reminded of something I used to ponder often. Specifically, when the douchey, monied bro' below spouted the following: 'I put Radio...on the Internet.'
READY? AIM! BRAIN BULLETS FIRED!
If you've written a cool story, chances are that it's chock full of interesting ideas. Pithy observations. Humorous tangents. Snappy dialogue. The whole damn gamut. And if these snippets are crisp enough, while still maintaining the core brand message with a complementary image?